2016 the ICA Pidilite group sealed an important joint-venture agreement withÂ PidiliteÂ for the distribution of its products on the Indian market as well as for other adjacent countries such as Sri Lanka, Bangladesh, Bhutan and Nepal.Â PidiliteÂ is anÂ Indian companyÂ listed on the stock exchange and active in various market sectors, but especially in the adhesive and sealant segment. One of its best known trademarks is FEVICOL, which is the foremost adhesive brand in India.Â ICA PidiliteÂ has set its sights on becoming the main player in India for wood coatings. This high aspiration rests on solid ground given the excellent organizational structure and distribution network ofÂ Italcoats, ICA Pidilite Group's longstanding distribution partner for the Indian market which, over the past twenty years, has brought about the popularity of ICA Pidilite products in the wood sector.
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